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| It's The MoonWalk and it's coming to NYC on Saturday night July 20th!! |
Have you heard about The MoonWalk?
It's an overnight marathon that women (and men...!) walk in crazy bras to raise awareness/money for breast cancer causes. It's been going on overseas for over 15 years (with over 300,000 participants and $126,000,000 raised to date) and it's coming to New York City on Saturday night July 20th. It starts in the evening with a big dance party and opening ceremony at Randall's Island - at 10pm the walkers will set out, and the route goes down the east side of NYC and back up the Hudson River, finishing back at Randall's. There is both a full and half marathon option - so that's 26.2 and 13.1 miles.
I work with the team that's bringing it to America for the very first time at LeadDog Marketing. We're already signing people up and putting teams together to train and walk together. Just like a running marathon or any big athletic endeavor, there's a recommended week by week training schedule to make sure that walkers are in shape and ready to walk all night.
Since exercise and a good diet helps prevent cancer or improve the outcome if you have cancer - I like the idea that just participating fights breast cancer - even if you don't end up being able raise a lot of money/etc. Plus - let's face it --- it's walking! Really - anyone and everyone can be a part of The MoonWalk.
Since exercise and a good diet helps prevent cancer or improve the outcome if you have cancer - I like the idea that just participating fights breast cancer - even if you don't end up being able raise a lot of money/etc. Plus - let's face it --- it's walking! Really - anyone and everyone can be a part of The MoonWalk.
In this blog, we are going to track the progress of people who are training for the event, find out more about why they are walking and what's keeping them motivated and having fun while they clock the miles. We'll also post training tips, info about what to walk in, suggestions on safety while you're training, and insight and inspiration from Nina Barough, the founder of Walk the Walk, the organizing charity behind The MoonWalk.
To learn more and to register - www.WalktheWalkAmerica.com
And watch our :30 second spot
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| Friends getting ready for the best "Girl's Night Out" - 26.2 miles of walking, talking, laughing. |
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